Ford Motor Company has just released its 2014 trend report on ten global consumer micro trends for the new year. Ford futurist Sheryl Connelly discusses the top trends expected to shape in 2014 and how they will affect what consumers will want to buy in the coming year and beyond. Connelly reveals how Ford hopes to learn from what she says is a big global consumer trend for 2014 — consumers’ desires to seek more intimate connections with retailers and their search for stories of identity and meaning in their products.
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