TheStreet visited MasterCard’s New York Technology Hub, where Jeannie Hii, MasterCard labs marketing business leader, showed us how some of their new payment innovations work. One of the newer technologies is, Pepper, a humanoid robot, who can take customers’ order, give nutritional information, provide promotional deal information, while using MasterPass, to approve the transaction. Pepper was announced in May and will be piloted in Pizza Hut Asia by the end of the year. And if consumers don’t want to leave their house to shop for groceries, the credit card processor, created a ‘Groceries by MasterCard’ app, which allows consumers to use their Samsung refrigerator to shop, select, and buy groceries. MasterCard partnered with grocers, FreshDirect, MyWebGrocer, and ShopRite to order groceries through your refrigerator. Using biometric authentication technology, MasterCard created a selfie pay app, called “Identity Check Mobile,” that uses facial recognition or fingerprints to verify the identity of a customer trying to make an online purchase. By taking a picture of yourself consumers can verify and approve transactions. The app launched in 12 countries in Europe, including Austria, Belgium, UK, Denmark, Netherlands, Czech Republic, Norway, Sweden, Spain, Finland, Germany, and Hungary. MasterCard said that BMO Financial Group will be the first bank to use the app in Canada and the U.S. Finally, on Tuesday, the company announced the release of a chatbot for banks called “MasterCard KAI,” that uses artificial intelligence to “fulfill customer requests and solve problems on messaging platforms such as Facebook Messenger” or texting messaging, the company said at the Money 20/20 conference in Las Vegas. MasterCard partnered with startup company, Kasisto, to create this “conversational artificial intelligence platform” that can be used by banks and merchants to allow customers to make transactions, monitor their spending habits, check their account balances, ask questions and learn about promotions. The chatbot will be released in the U.S. early next year.
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