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Facebook May Be Overestimating Its Ad Reach

September 20, 2023
in AI & Technology
Reading Time: 1 min read
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Sep.06 — Facebook Inc. claims its platform can reach more people than actually exist in the U.S., which could hurt its push to compete for TV advertising budgets, Pivotal Research Group analyst Brian Wieser wrote in a note to clients. Bloomberg’s Sarah Frier reports on “Bloomberg Technology.”

source

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