Electronic Dance Music, better known as EDM or trance, generates over $20 billion in revenue annually, $15 billion of which comes from festivals, according to data compiled by StatisticBrain.com. Long gone are the days of DJs lugging crates of records to the clubs. The genre is an exploding lifestyle. In fact, increase in EDM interest among ages 35-49 from 2013 to 2014 stands at 76 percent. And Wall Street has taken notice as analysts are starting to cover companies like SFX Entertainment (SFXE), which engages in the production of live events and digital entertainment content that focuses on the electronic music culture (EMC) and other festivals. World-renowned DJ, producer, composer and host of radio show ‘A State of Trance’ was a pioneer in the EDM movement and remains one of the most influential artists in the industry. van Buuren tells TheStreet’s Jill Malandrino that EDM really started to explode with social media and mobile and there is still plenty of room to grow as the genre is gaining different types of demographics, Millennials become more influential and as social and online channels continue to evolve.
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