Amazon (AMZN) has high hopes for the Indian market and is spicing up its contribution. CEO Jeff Bezos is reportedly preparing to invest a further $5 billion to grow India into Amazon’s second largest market outside the U.S. The e-commerce giant is gearing up to launch Instant Video and Amazon Prime Subscription services across the country, as well as expanding its warehouse and data center network to compete with local competition. That’s according to India’s Economic Times. The reports come as Netflix (NFLX) also considers an India launch as early as next year. India’s leading video on demand streaming service ErosNow currently has around 19 million registered users. Amazon launched in India two years ago and is now worth over $2 billion in gross merchandise value.
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