Laisse l’argent rouler: Super Bowl means big money in New Orleans and across corporate America.
Transcript:
Conway Gittens: The Super Bowl isn’t just about the big game – it’s also about big money.
New Orleans is expected to get a half-a-billion dollar boost as the host city, and it all starts with a ticket to the big game.
According to StubHub, the cheapest ticket to Sunday’s game is hovering around $3,300 and that’s just to get in the door.
83,000 fans are expected to cram the Caesars Superdome for Super Bowl 59. Tourists are expected to spend roughly $300 on average, across four days, on just food and drinks. That number seems a little low – have you been out to a bar or a restaurant lately? Hotels are another expense. The lowest daily rate for a room during Super Bowl weekend comes in at around $212 a night.
The Super Bowl money train doesn’t stop in New Orleans. Nearly 114 million people will take part in a viewing party. Roughly 18 million plan to catch the game at a local restaurant or bar. A record 123.4 million watched the championship game in 2024. There were 7 million average streams with 21.8 million pairs of viewing eyeballs.
No matter where you watch – there’s likely to be food. $517 million will be spent on soda and other soft drinks, $226 million on whiskey, and $300 million on beer . 54 million cases of beer are sold on Super Bowl Sunday alone. As for the food : 1.45 billion chicken wings, 10 million pounds of ribs, 11.2 million pounds of potato chips, and 304 million pounds of guacamole will all be consumed by the end of the night. Pizza deliveries also spike 41 percent. All said, an average Super Bowl party serves up a feast of about 6,000 calories on average – making it the second biggest eating day behind Thanksgiving.
Super Bowl Sunday is also a big day for advertisers. According to ESPN, some 30-second ads during the game cost $8 million, raking in at least $700 million for telecaster FOX. The price for an ad has spiked 200 percent over the past 20 years. And now thanks to online viewing, ads can live on to drive brand awareness long after the game.
There’s more than just bragging rights behind who gets to hoist the Vince Lombardi trophy up in the air. Last year, the Super Bowl winning Kansas City Chiefs received $164,000 bonuses per member, while the losing San Francisco 49ers received $89.000 each.
And there’s national stock market implications, as well. According to the Super Bowl Indicator, if the Kansas City Chiefs of the American Football Conference wins, then the stock market will be down for the year. If the National Football Conference’s Philadelphia Eagles wins, then the stock market will go up. According to WalletHub, this indicator has been right 71 percent of the time.
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