Sebastian Derbomez, manager of brand advocacy at William Grant & Sons, breaks down a timeless Wall Street classic.
Transcript:
Conway Gittens: I learned today that one of the trendiest drinks is still a martini.
Sebastian Derbomez: Well, the martini has, like, some staying power. King of cocktail. It’s my it’s my all time favorite as well, because the martini – the beauty of the martini is it’s a timeless classic. And that’s what people want to see, quality. But they also respect the classic, you know, the timeless classic. Like, you know, we have we have some product in our range. You say timeless classic. We have product like Hendrick’s, Hendrick’s Gin, who make a fantastic martini. But the beauty with a martini, why people like it so much, is because they can personalize it. It’s like a suit, right? You could buy a suit off a rack. It will be nice. But if you buy suit and you like, but then it’s tailor-made to you, it’s different, right? You feel like “Oh it’s cool. It’s mine. Nobody else going to fit in it.” It’s the same with the martini. Anybody can order a martini, but you can make it you own. You can have it with, you know, olives, onions, lemon twist. How do you want it? Do you want it dry? Do you want it wet? What’s the ratio? And if you really want to push further the limit, you can even challenge the bartender like “Hey, what kind of vermouth do have? What kind of gin? And so possibilities are endless. And that’s what people like about the martini day. A martini drinker, they’re like “I know I want it. I’m going to tell you, I want it, and this is going to be my martini.”
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