Google-owned YouTube is reportedly in talks to buy Twitch for as much as $1 billion, nearly as much as the $1.65 billion deal for YouTube itself in 2006. Here’s why the largest internet name in the world would want a relatively obscure startup. First, Twitch is the leading online platform for gamers to stream and broadcast videogame play. The site boasts 45 million unique monthly users, one million of those who actively create and upload their own content. Second, Twitch is the fourth-largest source of broadband traffic in primetime hours, even beating out Facebook and Hulu. Finally, Twitch users’ levels of engagement are higher than those who use YouTube.
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