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When Sunk Costs Take Flight | Choiceology Podcast Clip

April 6, 2026
in Trade Tube
Reading Time: 1 min read
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Katy Milkman speaks with Richard Thaler, economics Nobel laureate and Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. Thaler reveals why we tend to dwell on sunk costs that cannot be recovered and shares insights from his updated book The Winner’s Curse: Behavioral Economics Anomalies, Then and Now.

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