Sending loved ones gifts isn’t just about flowers anymore, and neither is 1-800-Flowers.com. The company has pivoted to include a wide portfolio of brands including everything from popcorn to fresh fruit to artisanal chocolates. Ahead of a busy Valentine’s Day, CEO Chris McCann tells TheStreet all about how his firm is growing its foothold in send-to gifting and using technology to their advantage to fold in an expanding audience.
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