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What’s Driving Women’s Investing Trends?

August 18, 2025
in Trade Tube
Reading Time: 2 mins read
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On this episode, Mark Riepe is joined by the head of Schwab’s branch network, Jeannie Bidner, to discuss a the results of a recent survey from Schwab on women investors. Jeannie shares key takeaways from the responses as well as her own insights, highlighting the motivators for women who invest, how they frame decisions about their portfolios, and the generational trends toward leaning more on community and digital resources for support in their financial lives.

Resources mentioned in the episode:

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Financial Decoder is an original podcast from Charles Schwab. For more on the series, visit schwab.com/FinancialDecoder ( . 

If you enjoy the show, please leave us a rating or review on Apple Podcasts ( .

Reach out to Mark on X @MarkRiepe ( with your thoughts on the show.

Follow Financial Decoder on Spotify ( to comment on episodes.

Important Disclosures

This material is intended for general informational and educational purposes only. This should not be considered an individualized recommendation or personalized investment advice.  The investment strategies mentioned are not suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.

All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. 

Cryptocurrency-related products carry a substantial level of risk and are not suitable for all investors. Investments in cryptocurrencies are relatively new, highly speculative, and may be subject to extreme price volatility, illiquidity, and increased risk of loss, including your entire investment in the fund. Spot markets on which cryptocurrencies trade are relatively new and largely unregulated, and therefore, may be more exposed to fraud and security breaches than established, regulated exchanges for other financial assets or instruments. Some cryptocurrency-related products use futures contracts to attempt to duplicate the performance of an investment in cryptocurrency, which may result in unpredictable pricing, higher transaction costs, and performance that fails to track the price of the reference cryptocurrency as intended.

Options carry a high level of risk and are not suitable for all investors. Certain requirements must be met to trade options through Schwab. Please read the Options Disclosure Document titled “Characteristics and Risks of Standardized Options” before considering any option transaction.

The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.

Investing involves risk including loss of principal.

The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.

(0825-ZMW5)

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