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Walmart targets higher-income shoppers with new modern bohemian brand

October 2, 2026
in Market & News
Reading Time: 1 min read
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With Target struggling and Amazon’s essentials in the mix, Walmart is pushing fashion to gain market share. With new brand Scenario’s under-$25 looks, the retailer aims to shift perceptions of “cheap” to chic value. NBC News’ Allie Canal reports.

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