ValueClick is rebranding itself as Conversant in order to stress its focus on personalized digital marketing, says the company’s CEO John Giuliani. Now that the company has sold off a number of sites like Investopedia, Conversant has become a pure-play on its personalization platform that helps brands connect with people as individuals on a broader scale. Giuliani says social, mobile and video remain hot along with high-end display advertising. The future, according to Giuliani, is weaving all those components together in a personalized package.
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