Under Armour has bet big on connected fitness by acquiring an array of app makers and unveiling a suite of new hardware devices, and it wants visitors to its newest retail store to be aware of that huge wager. On Tuesday, the red-hot athleticwear and footwear maker opened the doors to its store at Westfield’s new mall inside the World Trade Center. The store is 100% Under Armour through and through: inspirational sayings and photos of sports stars plastered on the wall (including a photo of product endorser Dwayne “The Rock” Johnson), a full assortment of performance apparel for men and women, and a large presentation of colorful running and basketball footwear. But the showstopper was a gigantic digital clock hanging from the wall that tracks people signing up to the company’s fitness apps such as MapMyFitness in real-time. At the time of our visit Tuesday afternoon, the clock read that Under Armour had over 179 million users to its connected fitness apps, up from about 175 million exiting the second quarter.
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