Tweetdeck now requires a paid subscription

Tweetdeck (now called X Pro), a version of Twitter (X) used by social media pros, journalists and others, has become part of the paid Blue subscription, TechCrunch has reported. Multiple users reported that they were prompted to subscribe when attempting to log on to the service. “Blue subscribers with a verified phone number will get a blue checkmark once approved,” the message reads. 

The news is not unexpected, as code spotted earlier this year by researcher Jane Manchun Wong indicated that X Pro was on its way to becoming a paid app. However, the change only appears to apply to the new version, but not the older (better) version, at least until it’s deprecated. 

X has been testing the new version since last year, with changes like “a full Tweet composer, new advanced search features, new column types, and a new way to group columns into clean workspaces,” the company said at the time. Some power users aren’t loving it, though, as it’s more difficult to clear columns and perform other common actions. 

The company has previously pondered a TweetDeck subscription service, asking users in 2017 if they’d be willing to pay up to $20 per month for a “more advanced TweetDeck experience.” The new action is part of Elon Musk’s attempt to monetize the app with Blue subscriptions, but the service only had about 700,000 subscribers as of last June. Musk has also vowed to make X an “everything app” used for content creation, payments and shopping on top of social networking.