The rise of Irish whiskey in the U.S. has been meteoric in the past decade. John Quinn, global brand ambassador for Tullamore D.E.W., said it’s the quality that keeps people coming back, and not just on St. Patrick’s Day. ‘It’s not a real challenge to learn and to love Irish whiskey,’ said Quinn. ‘We’ve known that in Ireland for centuries, but it’s only been fairly recently that Americans have come to appreciate that Irish whiskey has something different and delightful to offer.’ Tullamore D.E.W. culminates its month-long “Irish True Pub Tour” this St. Patrick’s Day. Over the past 30 days the distiller has sent its brand ambassador to all 50 states to raise a glass of Irish whiskey at some of America’s oldest Irish pubs. While on tour, the whiskey-seller introduced Tullamore D.E.W. Trilogy, a 15 year old Irish whiskey that is a new permanent addition to the brand’s U.S. offerings. Quinn said the name is inspired by the power of three that defines Tullamore D.E.W., which is a blend of three whiskeys that is three times distilled.
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