On top of the more obvious costs like salary cuts and fines by the NFL, star quarterback Tom Brady and the Patriots may keep paying up for the ‘Deflategate’ scandal for the next several years. As the New England Patriots start training camp, the big elephant in the room is ‘Deflategate’. Tom Brady faces a four-game suspension for allegedly being involved in the controversy, stemming from accusations that the Patriots deflated the footballs used in the AFC championship game against the Colts back in January. Weston Anson, chairman of CONSOR Intellectual Asset Management says the scandal is lowering the value of both Brady and the team. For Brady, Anson says the number of deals coming to him has been cut by 50%. Anson thinks nobody will offer the star player a new deal until he deals with the issue, and in turn, could lower his $8 million in endorsement income from last year by half. Brady’s existing endorsements with Movado Group (MOV), Under Amour (UA) and Deckers Outdoor-owned (DECK) Ugg brand could be in jeopardy. TheStreet’s Kurumi Fukushima reports in New York.
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