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The Waltons, Walmart, and wins in the mile-high city. #sportsbusiness #nfl #broncos

September 1, 2025
in Trade Tube
Reading Time: 2 mins read
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The Walton’s own the largest company in the U.S, and now they have their sights set on owning an NFL winner.

Transcript:

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ROSS KOHAN: The Walton family knows a thing or two about being the biggest, and they made that clear with their record-setting purchase of the Denver Broncos.

In 2022, the Walton-Penner family bought the Denver Broncos for roughly $4.7 billion – which, at the time, was the highest paid price for any U.S. sports franchise. But the group, led by Rob Walton, is no stranger to big business. The Walton family, of course, owns Walmart – which, in terms of revenue, is the largest company in the U.S.

Walmart has topped the Fortune 500 list for 13 consecutive years. In 2024 it brought in more than $680 billion in revenue. The company has a market cap of aorund $800 billion and employs more than 2 million people across the globe.

Now, while obviously not on the same scale as Walmart, the Waltons HAVE had financial success with the Broncos. According to Forbes, the value of the franchise has increased by roughly $800 million since the family took over. Revenue has increased as well. But one big financial miss? The contract of former quarterback Russell Wilson. After signing him to a 5-year, $242 million deal in 2022, the Broncos released him just two years later. They actually paid him about $38 million to NOT play for them last season.

However the future looks bright for Denver and the Waltons after a playoff appearance last year. But we wouldn’t count on a 13-year run atop the NFL. Walmart, however, seems poised to dominate for years to come.

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