Apple is keeping the entry level for iPhones at $599, according to Bloomberg‘s Mark Gurman. In the latest Power On report, Gurman said that the iPhone 17e is “due imminently” and will keep the same price as its predecessor.
Considering we’re about a year away from the iPhone 16e’s announcement, we’re due for a successor to Apple’s more affordable smartphone. According to Gurman, Apple upgraded the new budget-friendly iPhone with MagSafe charging and the A19 chip that’s seen in the iPhone 17 base model. The iPhone 17e will also get Apple’s latest in-house cellular and wireless chips, Gurman reported.
In our review of the iPhone 16e, we weren’t particularly sold because of its limited camera capabilities, particularly when compared to the iPhone 17’s release a few months later. However, for the same $599 price, Apple’s iPhone 17e is getting a few notable upgrades and will compete with Google’s Pixel 10a. More specifically, Gurman expects Apple to target the emerging economies and enterprise demographics with the iPhone 17e. While Apple faces a lot more competition in overseas markets, iPhone sales have been experiencing a resurgence in China. Apple is even forecasting strong sales for iPhones across Asia, especially in China and India.
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