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Temu’s Most Loyal Shoppers Are Boomers and Gen Xers

January 24, 2024
in AI & Technology
Reading Time: 1 min read
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Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers, according to Chicago research firm Attain. Attain CEO Brian Mandelbaum joins Ed Ludlow on “Bloomberg Technology.”
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