Taylor Swift has been living out her “Wildest Dreams” with the Eras Tour and a blockbuster concert film by the same name, sending the pop star’s net worth to $1.1 billion, according to Bloomberg.
The 33-year-old songstress had amassed a fortune of $740 million in June, according to Forbes, which said the sum made her the second-richest self-made woman in music — ahead of Madonna and Beyonce, but behind Rihanna, whose net worth at the time was pegged at $1.4 billion.
Meanwhile, the Eras Tour — which began in March and is slated to run through November 2024 — has racked up more than $700 million in ticket sales to date, according to Bloomberg. That’s not to mention sales of merch commemorating the record-breaking show, which includes $75 hoodies, $55 long-sleeve shirts, and $45 T-shirts.
Fans also made a swift run to the box office when “Taylor Swift: The Eras Tour” film based on her concert tour was released on Oct. 13, though the flick had already done over $100 million in presales.
The average “Eras Tour” ticket costs $254 per person, according to Bloomberg, though it seems many fans have coughed up much more than that, with tales of superfans seeking last-minute seats reportedly spending as much as $10,000.
Preview showings of the movie that Swift released the day before the nationwide drop of the film reportedly raked in $2.8 million.
The film, which follows Swift as she performs her 44-song setlist during a six-night run at the SoFi Stadium in Inglewood, Calif., is playing at AMC, Regal, and Cinemark theaters across the US for the next 13 weeks, until Jan. 12, 2024.
Loyal Swifties have shelled out so much for tickets and hotel rooms that the show has spurred growth in the economy of each of the cities it’s stopped at.
Dan Fleetwood, the president of QuestionPro Research and Insights, told The Post earlier this year that the economic impact of Swift is larger than dozens of countries, as the Eras Tour is estimated to generate $5 billion alone.
In Pittsburgh, an estimated 24,000 hotel rooms were booked at “premium” prices by fans making the “Eras Tour” pilgrimage back in June for the three-hour set, while tourists drummed up more traffic than usual for local businesses, from parking garages to restaurants.
Fans also are shelling out top dollar for themed outfits to pose in for social media posts.
In fact, compared to that of a Steelers game, Pittsburgh Swift fans generated 20% or 25% more in revenue and record-breaking food sales for local hot spots in the Pennsylvania metro, according to reports.
In Minneapolis, the “Eras Tour” generated nearly $6 million in hotel revenue — compared to the same weekend a year prior, when a normal weekend raked in just $2.7 million, according to Bloomberg.
When Swift performed in Seattle, downtown hotel revenues jumped to a record high of $7.4 million on the first night of the concert, per Bloomberg data.
In Tampa, visitor spending was up 26% during the event versus the two weeks before and after, and Houston’s city-wide revenue surged a whopping 136%, to $34 million, when the “Eras Tour” stopped in the city versus the same period in 2019, according to Bloomberg.
But the phenomenon is not exclusive to the US or just Swift — the “Shake It Off” songstress is soon heading overseas, where she’ll no doubt make an economic impact when she lands in Buenos Aires, Argentina, for her first international stop on Nov. 9.
The so-called “Taylor Swift economy” has even extended into the world of sports, as Swift’s apparent romance with NFL star Travis Kelce has sent sales of his jersey skyrocketing more than 400%.
When tickets first dropped in November 2022, a frenzy of customers rushed to Ticketmaster, causing a technical fiasco that inflated prices to the point where $700 seats were considered “cheap” and made Ticketmaster cancel its general public ticket sale for the tour in a shock move.
Swift still has 89 more shows to go.
All the while, Swift has managed to maintain her hometown girl-with-a-guitar image that she was beloved for when she first broke out on the music scene as a teen country pop star around 2005 when she signed with Big Machine Records aged 14.
Filings with the Securities and Exchange Commission show that registered investment advisor The Swift Group — headed by Swift’s father, a longtime Merrill employee — is linked to 10 companies, including merchandising and rights-management businesses and entities that own her tour bus, jets, and real estate, according to Bloomberg.
As she has become an international pop culture sensation, Swift has stockpiled a real estate portfolio to match worth upwards of $80 million.
Swift pretty much bought an entire block of New York City’s Tribeca neighborhood for $47.7 million, beginning with her purchase of two adjacent penthouses in 2014 for $19.95 million.
In 2018, she bought the second-floor complex of the building for nearly $10 million. The unit, which she bought from financier Jeremy Phillips in an off-market deal, spans 3,540 square feet.
In 2017, she purchased a 100-year-old, four-story townhouse next door for $18 million. The three-story townhouse on Franklin Street comes with a gym, a spa, antique French wide-plank oak floors, and a planted terrace with a Japanese paper glass wall.
The property — which has reportedly undergone over $1 million in renovations over the years — has seven bedrooms and six bathrooms and includes a three-bedroom apartment next door for Swift’s security team.
Most recently, the singer’s former townhouse in Manhattan’s West Village — which she rented in 2016 while waiting out the renovations of her combination penthouse unit in Tribeca — listed for sale asking $17.99 million. What’s more, it’s the home that inspired her “Cornelia Street” tune.
She also has a 12,000-square-foot mansion in Rhode Island set on five acres on top of the highest point in Watch Hill, which she paid $17.75 million for.
It’s rumored that her song “The Last Great American Dynasty” was inspired by this property.
She also has multiple abodes in Nashville, Tenn., including a $1.9 million home that she bought when she was just 20 years old, and a $2.5 million Greek revival estate known as the Northumberland Estate she scooped up in 2011.
Swift has also hung onto a Los Angeles property since 2015 — a 1934 Georgian Revival estate she purchased for a whopping $25 million. The seven-bedroom and eight-bathroom home spans 10,982 square feet.
She also owns two private jets.
Credit: Source link
