International travel to the U.S. will set a record this year, despite the strong dollar, according to the executive tasked will promoting America as a must-see destination. Chris Thompson, the CEO of Brand USA, says 75 million international visitors came to the U.S. last year, and he expects that number to increase by 4 percent to 5 percent this year. But those visitors might not spend as much as the prior fiscal year, when they pumped $3.4 billion into the U.S economy. Thompson says budget conscious consumers won’t necessarily cancel trips to the U.S., but they will change their travel patterns. He says they may plan a shorter stay, or downgrade their lodging and meals. Thompson says Europe in particular would be a challenging market, given the dollar’s strength against the Euro. Thompson spoke to TheStreet’s Rhonda Schaffler.
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