STK restaurants are seeing international growth due to a nontraditional recipe of building steakhouses around the bar and DJ booth, said Jonathan Segal, CEO of The ONE Group. Segal added that encouraging diners to stay and socialize adds to their bar bill, thereby raising the overall sale. He said the company is rolling out a boutique version called STK Rebel in mid-sized cities across America to raise brand awareness. Furthermore, Segal said the ONE Group is pressing ahead with European expansion after opening its second European STK location in May at the new ME Milan Il Duca hotel.
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