Sonic (SONC) has been on a sales hot streak for the better part of a year. In many respects, that has been directly the result of its struggling fast-food rival McDonald’s (MCD). New McDonald’s CEO Steve Easterbrook has laid out a series of initiatives to rejuvenate declining sales at the Golden Arches’ important U.S. business. A refocused McDonald’s could pose a threat to hard-charging Sonic, but it has several measures in the works to stay on top. On the complete opposite side of the spectrum of McDonald’s is Shake Shack (SHAK). The red-hot better burger chain has seen its stock skyrocket since its IPO earlier in the year. Many on Wall Street believe Shake Shack could be the next big thing in the burger business, operating hundreds, if not thousands, of restaurants globally over the next ten years. But, Shake Shack will have a few challenges in achieving McDonald’s like domination of the burger business, including finding new sites and connecting with lower income consumers. TheStreet’s Brian Sozzi sits down with Sonic’s chairman, president and CEO Clifford Hudson to talk about the state of the burger industry.
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