Apple is finally bringing some of Siri’s most ambitious AI capabilities to the iPhone. In this episode of Power On, Bloomberg’s Mark Gurman and Vlad Savov break down the major changes coming with iOS 27.3, including Siri’s new ability to control apps, carry out complex tasks and coordinate actions across multiple applications. They discuss how these improvements compare with AI agents from OpenAI and Meta, and why Apple still has a long way to go. Plus, Mark and Vlad analyze John Ternus’s first earnings call as Apple’s CEO, the company’s strong iPhone sales, concerns about slowing growth and profit margins, and why more price increases could be coming. They also examine Apple’s AI rollout in China and the privacy implications of new always-listening Apple Watch features.
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Chapters:
00:00:00 – Mark Gurman Intro
00:02:35 – Apple Earnings Highlights
00:12:27 – Apple’s Performance in China
00:17:10 – Ternus’ First Earnings Call
00:23:55 – Final Thoughts on Earnings
00:26:47 – Apple Intelligence Comes to China
00:30:32 – iOS 27.3 Upgrades
00:34:37 – Siri AI’s Biggest Upgrade Yet
00:44:40 – Privacy Concerns of “Always Listening” AI Features
00:48:07 – Apple Trivia!
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