Deborah Forte, president of Scholastic Media and executive vice president of Scholastic Inc. joins TheStreet’s Jill Malandrino to discuss Scholastic’s new exclusive agreement with Netflix to stream Clifford the Big Red Dog. Deals like this are unique because there has never really been a network presence for childrens’ programming relative to adult offerings. She feels this trend to On Demand viewing is where the industry’s future is. Forte also explains how Scholastic is navigating the digital transition and staying in front of the latest innovation and product offerings. The company is focused on customer service and experience and being everywhere on mobile and social media.
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