Samsung’s next flagship devices will offer Perplexity as part of an expansion to support multiple AI agents in Galaxy AI. Perplexity’s AI agent will work with apps including Samsung Notes, Clock, Gallery, Reminder and Calendar, according to the announcement. And, some third-party apps will support it, though Samsung hasn’t yet said which. The news comes just a few days before Samsung’s Galaxy Unpacked event, so we can expect to find out more about that integration and how it fits in with Samsung’s revamped Bixby very soon.
What we know so far is that the Perplexity agent will respond to the wake phrase, “Hey Plex” (not to be confused with the streaming service Plex). It can also be initiated by quick-access physical controls. In a statement, Samsung’s Won-Joon Choi, President, COO and Head of the R&D Office for Samsung’s Mobile eXperience Business, said the expansion of Galaxy AI is aimed at giving users more choice and flexibility in getting their tasks done. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience,” Choi said.
Samsung previously announced a partnership with Perplexity last year to integrate the company’s AI search engine into Samsung TVs. Perplexity has been in hot water though over alleged content scraping and copyright infringement, and was even sued in September by Merriam-Webster — yes, the dictionary — and Encyclopedia Britannica.
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