Rolls-Royce North America President Eric Shepherd shares his thoughts on the luxury market with The Street’s Senior Stock Analyst Nicole Urken. He emphasizes that Rolls-Royce’s high-end price category is popular among younger consumers as well. Characterizing the Rolls-Royce as “not flashy,” Shepherd explains that the company is seeing more of an appetite from consumers to spend again, albeit in a personalized and understated manner. While Rolls-Royce will always stand behind its Phantom models, the new Ghost and Wraith offerings diversify the product mix and are proving to attract new customers to the brand.
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