Popular Southern California radio personalities laid off amid US cuts

A beloved California radio station has lost its final local voices as an iHeartMedia bloodbath spreads nationwide.

Riverside-based 99.1 KGGI cut longtime on-air personalities Evelyn Erives, Nick Nack and Garrison King las week as part of the radio giant’s latest wave of layoffs, according to the Los Angeles Times.

The trio had been among the last familiar voices at the Inland Empire station — leaving KGGI without any local on-air hosts.

The cuts came as iHeartMedia restructures its radio programming to better “leverage” technology, according to an internal memo cited by the outlet.

The memo framed the overhaul as a way for the company to “move faster and operate with greater precision across markets” and “position us not just to adapt to the future, but to lead it.”

iHeartMedia declined to say how many workers were affected, though dozens of on-air personalities and other staffers have reportedly been cut across the country.

The layoffs are part of a broader cost-cutting push at the nation’s largest radio operator, which owns more than 850 stations across 160 markets — including Los Angeles-area stations KFI-AM, KLAC-AM, KOST-FM and KIIS-FM.

In May, iHeartMedia announced a new savings plan aimed at trimming another $50 million on top of $100 million in previously announced cuts.

The company has also pushed deeper into podcasting as traditional radio faces shrinking audiences and shifting ad dollars.

But KGGI cuts come after iHeartMedia rolled out its “Guaranteed Human” campaign last year — pledging that its stations and podcasts would not use AI-generated personalities or AI-generated music.

With KGGI now stripped of its last local hosts, iHeartMedia has not who — or what — will take their place.

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