Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.
The price for Peacock’s ad-supported premium plan will increase to $10.99 per month, while the premium plus plan will now be priced at $16.99 per month, starting July 23, according to a statement by the streaming service.
Peacock will begin testing a “Select” tier, targeting TV lovers, featuring current seasons of shows on NBC and Bravo and an assortment of library titles, priced at $7.99 a month.
The price increases come on top of an earlier $2 rise rolled out before the Olympic Games in Paris last year.
Peacock, which claims it will stream more live sports than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix combined in 2026, reported total paid subscribers of 41 million in the first quarter, compared with 36 million at the end of last year.
The streaming service offers reality shows such as “Love Island USA” and films including “Wicked” and “Nosferatu.”
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