Apple takes a lot of strong positions, but their ultimate hill to die on might just be requiring apps to make purchases through the tech giant. The latest example comes from Patreon, which announced that Apple is requiring it to switch over to the iOS in-app purchase system or risk expulsion. Patreon’s entire purpose is to allow creators to offer “patrons” memberships in exchange for content. While some tiers are unpaid, creators offer paid options to make money — something this shift could impact.
Patreon users need to know about two main changes. By this November, all creators can only offer a subscription-based plan on iOS as the app store doesn’t support other formats, such as first-of-the-month or per-creation plans. As a result, Patreon is rolling out a 16-month-long migration process that will shift all memberships to subscriptions by November 2025. At that point, subscription-based plans will be the only option available, unfortunately proving Apple’s far-reaching power.
Apple will also be taking a 30 percent cut on all subscriptions made on the Patreon iOS app after November of this year — something its done for Patreon in-app commerce purchases since early 2024. Patreon has designed a tool that allows creators to increase their prices on the iOS app and leave them as is on the browser site and Android devices. However, creators can turn it off if they’d rather leave their rates as is.
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