Redfern Research looks for value. We are not limited to one sector or area of expertise, although we prefer to evaluate according to simple metrics: Can the business be understood and not be too complex? Is there a reason it is trading at a significant discount? Will the company generate reasonable demand for its stock in the short or medium term? Most of the reading, notes, and theses are rough notes. Writing them down and sharing them allows for further analysis and scrutiny.We do not trade often but prefer to look for medium-term value where equities are depressed for a particular reason or have somehow fallen out of favor. These are also the most interesting cases to read about or dissect. They offer a really good risk-reward profile and often offer the best entry at discounted prices.We have a basic familiarity with finance but tend to shy away from complex modeling of future cash flows. We know our way around financial statements but prefer to focus on a mix of qualitative and quantitative analysis to make a decision. Please use articles and writing with caution and fulfill gaps in your knowledge or research from a multitude of sources. The writing is only meant to present one angle and opinion, but the individual investor’s due diligence remains supreme.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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