The newest customer for the cannabis industry is your pet dog or cat. Denver-based Dixie Brands is launching a new line of pet wellness products made out of industrial hemp. ‘Immediately I want to debunk the myth. Those four legged family members are not going to experience a high if you will,’ explained Tripp Keber, CEO of Dixie Brands. Keber is no stranger to the cannabis industry, having founded Dixie Elixirs and Edibles, a company that makes licensed marijuana-infused products for humans. But he’s now eager to branch out into the pet market, noting that pet wellness is a $3.2-billion industry. ‘We think we can earn a very significant portion of it in less than two years,’ said Keber. Dixie Brands’ pet products line, called Therabis, is designed to target common pet problems such as separation anxiety and itching. Therabis products will launch in November and initially will be sold online, but Keber said there is already significant retail interest.
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