Nike (NKE) has scored a big contract with the NBA — taking over from Adidas as the league’s apparel manufacturer. Adidas announced in March that it would not look to extend its eleven-year deal with the NBA. Nike’s deal is said to be worth about $1 billion, an approximately 245% increase from the NBA’s prior deal with Adidas, according to ESPN. Through the agreement, the NBA said Nike will become its first apparel partner to have its logo appearing on all players’ uniforms. Nike will also have the global rights to design and manufacture authentic and Swingman jerseys, warm-ups and shooting shirts. The global merchandising and marketing agreement is for eight years, beginning in 2017. Nike president and chief executive Mark Parker said in a statement, ‘We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can. In Nike, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and Nike.’
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