Like her or not, Taylor Swift didn’t ruin the NFL. Here’s how she boosted the Kansas City Chiefs’ viewership last season.
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Like it or not, the Kansas City Chiefs are back to the Super Bowl…And so is Taylor Swift.
A study from Lending Tree found the pop star’s appearances at NFL games impacted how a quarter of Americans feel about the NFL.
Fourteen percent of those surveyed said they’ve gotten more interested in the league ,while ten percent said Swift left them changing channels.
And then you add in the Chiefs themselves…with standout stars like Patrick Mahomes and Travis Kelcee.
So, what happens when you put the most-watched people in music and sports in one broadcast?
We got that answer in 2024: A lot more people watch the game.
Your average regular season NFL game garners about 17.9 million viewers.
And Then Taylor shows up, launching a rumor mill that saw 27 million views for the Chiefs match against the Bears on September 24 of 2023.
Excluding streaming events and playoff games, viewership was up 40% (on average) when Taylor graced the VIP suite.
Apex Marketing even put a dollar sign on Swift’s attendance.
They told Front Office Sports she made the chiefs an estimated $331.5 million in brand value, simply by showing up.
Not enough to buy into the Swift effect?
Then let’s take Taylor off the table and look at the 2022 NFL regular season.
The most-watched game, the Chiefs versus the Cincinnati Bengals, made its way to just over 25 million TVs.
To compare, the Chiefs averaged 18.6 million viewers per game that year.
The 2022 season ended with 115 million people tuning into Super Bowl 57, watching the Chiefs beat the Philadelphia Eagles.
And that brings us to 2024.
The Chiefs returned for their second Super Bowl in a row, but now, Taylor and her fanbase are cheering from the bleachers.
Super Bowl 58 becomes the most-watched television event since the Apollo moon landing in 1969.
Nielsen estimates over 200 million tuned in during at least one part of the broadcast.
Maybe the numbers peaked to see the half-time performance of 8-time Grammy winner, Usher.
Or catch one of the $7 million 30-second ads.
Who knows?
But the Super Bowl reigns as TV’s biggest night of the year…And the Swift/Kelce love story continues.
This year looks like just another Blank Space in the record books.
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