Babies and bottles normally get along just fine, unless a picture of that baby happens to be plastered to the front of a bottle of beer being sold in New Hampshire. Right now, Breakfast Stout crafted by Founders Brewery in Grand Rapids, Michigan, is illegal in the Granite State but legislation proposed this year would permit brewers to peddle their ales, stouts, porters and lagers even if the label shows images of minors, as long as the state’s Liquor Commission determines the picture isn’t meant to entice minors to drink. Think of it this way: Under the law, the Founders baby is being equated to Joe Camel, the controversial cartoon cigarette pitchman that was ultimately outlawed after critics said it was a blatant attempt to recruit young smokers. The federal government and most – if not all – states already prohibit alcohol labeling or advertising that targets minors.
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