Jim McCann, CEO of 1-800 FLOWERS.com explains that Mother’s Day weekend and the weekend prior are the two busiest of the year for the company and gifting industry. The key to staying ahead of the competition is to focus on innovation through social media and mobile platforms and create a customer experience that is reminiscent of the physical gift shop. Whether it is a breathtaking floral arrangement or unique keepsake gift, 1-800 FLOWERS is the place to be for Mother’s Day.
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