When the Denver Broncos face off against the Seattle Seahawks on Super Bowl Sunday in East Rutherford, New Jersey, MetLife Stadium will be in the spotlight. Eric Smallwood, senior vice president of marketing and research at Front Row Analytics, explains how MetLife itself will profit from the exposure. Smallwood says MetLife will reap many dividends from its $17 – $20 million annual investment in the Stadium during this year’s Super Bowl, with television exposure just being one part of the value the game will deliver.
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