Meta is reportedly offering millions to get Hollywood voices into its AI projects

According to Bloomberg and The New York Times, Meta is in talks with the likes of Keegan-Michael Key, Awkwafina and Dame Judi Dench, among others, for its AI projects. The company apparently intends to incorporate their voices into a conversational generative AI-slash-digital assistant called MetaAI, which is rumored to be like Siri and Google Assistant, which could live within Facebook, Meta hardware, and all the other parts of the multimillion-dollar social network company.

The actors’ representatives are still negotiating for stricter limits, though SAG-AFTRA has reportedly agreed on terms with Meta. SAG-AFTRA, if you recall, fought for provisions to protect actors from the threat of job loss due to AI.

Didn’t Meta already do something like this? Yes. During its Connect event last year, the company also introduced with 28 “characters” voiced by celebrities, including Snoop Dogg, Paris Hilton, Dwyane Wade and Kendall Jenner. However, those celebrity chatbots’ pages have since disappeared, and The Information reports that Meta has just quietly scrapped that project.

This appears to be more central to Meta’s AI ambitions.

— Mat Smith

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After 33 years.

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