Logitech announced the launch of MX Creative Console, which lets digital creators focus on their artistry while it makes chores like visual editing easier with new AI capabilities.
It’s a kind of tool targeted at creators, who have come on strong as digital media commentators in visual media.
With instant access to essential controls and ultimate customization, the MX Creative Console streamlines workflows and automates repetitive tasks.
“Digital creativity is undergoing a massive transformation, constantly evolving the way people create. The MX Creative Console is designed to help people redefine their workflow, enabling them to work smarter and faster,” said Anatoliy Polyanker, general manager of the MX Business Unit at Logitech, in a statement. “With the latest additions to the Logitech MX Ecosystem, the MX Creative Console and recently-announced MX Ink, we are tapping into the key trends of democratizing digital creation, 3D design and spatial computing, and AI-enabled workflows.”
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A solution for creative professionals: Logitech MX x Adobe
The collaboration enables deep integration through tailored plugins for popular Adobe applications such as Adobe Photoshop, Adobe Lightroom Classic, Adobe Premiere Pro, Adobe After Effects, Adobe Audition and Adobe Illustrator.
MX Creative Console enhances the ability to work with AI capabilities such as Adobe Photoshop’s Generative Fill and Adobe Premiere Pro’s Text-Based Editing. To celebrate this collaboration, each console comes with a complimentary three-month Adobe Creative Cloud All Apps membership, providing significant value for both new and existing users.
Maxim Bondar, head of global business and marketing at Logitech MX, said “At MX, our vision is to build an advanced ecosystem for the most demanding users, for the advanced users, such as software developers, creative professionals, engineers — those people who work at the computer daily spend and eight hours a day.”
He added, “These peripheral devices are really the tools of the craft. This is super important to be productive, to stay in the flow and to create, at the speed of thought. We are building an ecosystem.”
Bondar said the MX team is focusing on digital content creation, and he said Adobe believes it has grown five times in the last few years.
“Creative professionals are feeling under pressure because they need to deliver more content faster,” Bondar said. “Something that they have been doing and have been asked to do in weeks now need to be ready in days. And despite all the things that they have available, they are still they’re still under pressure of the deadline.”
Tailored to individual workflows
MX Creative Console offers versatility and a personalized experience for each user. It features a keypad with dynamic display keys to access and trigger the most important actions and a customizable dialpad that serves as a smart analog navigation controller.
With the free Logi Options+ software, the console offers seamless app integration across Windows and Mac, with customizable controls, plugins, profiles, and icons available through the Logi Marketplace. The
software will continue to expand its capabilities with new features and plugins.
Bondar noted Adobe Creative Cloud is a powerful tool, allowing people to create just about anything. You need to remember complex shortcuts to be more productive with it, sometimes pressing four keys simultaneously. Few people mastered this. The MX Creative Console has buttons to deal with those shortcuts.
The console includes the MX Creative Keypad, which is a wired device that has nine LCD keys that dynamically change according to the application of the framework being used. (The LCD keys consume a lot of power and so they need the power cable). Power users can assign functions to those keys as needed so they don’t have to worry about memorizing those shortcuts. Meanwhile, the creative dial pad can also be contextually assigned tasks. It comes with predefined profiles for Adobe applications. It changes its function as you change the application. It’s all aimed at making life easier for the creative community. If you’re in Adobe Premiere, it will show Adobe Premiere tools.
“We really wanted to make sure that the device is easy and straightforward for them to start with,” Bondar said.
Designed for sustainability
The MX Creative Console features plastic parts with 72% post-consumer recycled plastic for Graphite, aluminum produced with renewable energy and FSC-certified paper packaging; and uses micro-textures instead of paint. This ensures users can master their creative workflow while aiming at minimizing the product’s carbon footprint and promoting circularity.
Availability and pricing
MX Creative Console, available in pale grey and graphite, is available for preorder today and
will start shipping on October 14, 2024 for $200 on www.logitech.com and at other global
retailers. The device is compatible for Windows and Mac.
“All these devices can be fine tuned and personalized in the way that you want. And we also develop the software and the way to customize these profiles that you have when you start from in a very easy way so that eventually you can really break down yours,” Bondar said.
