Things are looking up on Fifth Avenue’s upper-Midtown shopping corridor.
First, a large, long-awaited retail lease has been signed at 680 Fifth Ave. at East 54th Street — and sources said it’s with Pop Mart, makers of creepy but oddly lovable Labubu dolls.
Negotiations for the 7,000 square-foot space were first reported by The Post’s Lois Weiss last October but the deal wasn’t yet done. We earlier reported a similar-sized Pop Mart lease at 1540 Broadway in Times Square.
Cushman & Wakefield’s Steven Soutendijk, head of the leasing team for 680 Fifth Ave. landlord Josef Buchmann, confirmed a retail lease was signed but declined to identify the tenant.
The new Pop Mart will be next to Swarovski, which has a 12,000 square-foot emporium in the tower’s redesigned retail spaces.
The signing will fill one of several long-vacant storefronts in the avenue’s East 50s.
Meanwhile, the gleaming new Rolex headquarters at 665 Fifth Ave., a 30-story boutique-size office and retail tower, will open at the East 53rd Street corner this fall.
A four-story Rolex store will sit at the base of the 30-story, 165,000 square-foot tower designed by architect David Chipperfield. The luxury watchmaker will use about half of the office floors for its US headquarters and lease out the rest. The first small office tenant will be Angeles Wealth Management, moving from the Seagram Building on Park Avenue.
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