Never fear, doughnuts are here.
Krispy Kreme cheekily announced it will be handing out the “sweet backup plan” to all customers during Verizon’s nationwide network outage on Wednesday afternoon.
“SOS got you down? We can hear you now — and we’re serving up,” the popular doughnut company wrote on Instagram.
Between 5 p.m. and 7 p.m. Wednesday, Krispy Kreme will be doling out one free original glazed doughnut to each customer “because some days need a sweet backup plan you can rely on.”
The doughnut giant’s slick move of “marketing genius,” as praised by fans online, coincides with the nationwide Verizon network outage that forced tens of thousands of users offline Wednesday.
The disruption, which affected major cities like New York, Los Angeles, Chicago, Boston and Washington, DC, started just after 9 a.m. EST and soon spread coast to coast.
Many customers reported total signal loss, failed or spotty calls, and dead data connections, according to Downdetector.
Verizon acknowledged the outage and assured its engineers were “working to identify and solve the issue quickly” in a brief statement to The Post.
“We understand how important reliable connectivity is and apologize for the inconvenience,” a Verizon spokesperson said.
The phone and internet company has not announced a cause or timeline for full restoration as of Wednesday afternoon. Scattered reports suggested service was beginning to return for some — while many others were still waiting.
T-Mobile, one of Verizon’s primary competitors, mercilessly trolled the network’s meltdown.
“T-Mobile’s network is keeping our customers connected, and we’ve confirmed that our network is operating normally and as expected. However, due to Verizon’s reported outage, our customers may not be able to reach someone with Verizon service at this time,” the company posted on X.
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