If you read these pages, you know companies are literally going broke by going woke (some smart dude wrote a book about that, I hear). Woke also was part of what cost Kamala Harris the election.
Yes, progressivism is a horrible business model, or the stock of big progressive companies like Disney wouldn’t be dead money for the past decade as it embarked on a crusade of cultural transformation in programming — including inculcating children with same-sex kissing scenes in its animated movies.
Kamala Harris exudes wokeness — she said as much when she once opined that “everyone needs to be woke.”
Well, the American people have had enough of wokeness at Disney, Budweiser, Boeing and across corporate America — and, it turns out, in government.
Donald Trump campaign people tell me that as part of their deep dive into why they won and Harris lost, they looked at a variety of polls, including the exit variety. That analysis showed huge swaths of voters — across demographic and racial lines — were rejecting wokeness.
“What we found is that people believed she cared more about transgender rights, like men competing against women in sports, than their everyday pocketbook needs like inflation,” said one person closely associated with the Trump campaign.
As I point out in my book “Go Woke, Go Broke: The Inside Story of the Radicalization of Corporate America,” progressive edicts funneled through corporate policy in hiring, in messaging and in adapting far-left environmental edicts are a loser from a business standpoint.
It’s now been proven to be a loser politically.
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