JP Morgan Chase CEO Jamie Dimon should be pretty proud by one thing in particular donning the bank’s name at this year’s U.S. Open. No, it’s not just the new $150 million retractable roof atop Arthur Ashe Stadium that boasts two giant Chase logos, although the site of them during aerial TV shots is impressive. But it’s a small device that doubles as a battery charger and internet hotspot that allows tennis fans to live stream matches to their smartphone. Fans access the stream via the U.S. Open mobile app, where they can watch multiple matches at once while not worrying about sucking up large sums of costly data and blowing their phone’s charge. The live feed on their smartphone or tablet is only available if the person is physically at the tennis center and has the bolt on device — developed by FanVision Entertainment and sponsored by Chase — attached. So sorry thieves, there is no use in trying to lift the devices from the stadium and sell them for hundreds of dollars on EBay . This is the first time U.S. Open attendees have been able to use the Chase-sponsored devices, which are simply returned at a Chase concession stand at the tennis venue after being used. TheStreet was able to test out the devices at the Billie Jean King National Tennis Center this week and came away impressed. It took relatively no time to load a screen full of live matches, almost serving as a security blanket that none of the high stakes tennis action would be missed. Already popular at Nascar events, the device would probably work wonders to enhance the fan experience at golf tournaments where top players are spread out all over the golf course. Now if Netflix could come up with such technology so we stream multiple shows at the same time on one screen, the world would be a better place. Let’s get on that, Reed Hastings.
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