Inter & Co, Inc. (INTR) Discusses Branding Strategy and Its Role in Driving Sustainable Growth Transcript

Rafaela de Vitoria
Chief Investor Relations Officer

Hello, and welcome to Inter IR talks. I’m Rafaela Vitoria, Inter Investor Relations Officer, and this video cast is produced by the IR team in order to bring valuable insights into our business.

Today, we welcome Andrea Nocciolini, our Marketing and Branding Director in order to deep dive into our branding strategy, how we have differentiated ourselves and how we transform marketing into sustainable growth. Thank you for joining us, and welcome, Andrea.

Andrea Nocciolini

Hi, Rafaela, thank you very much for the invitation. I’m loving to be here. It’s a pleasure to be with everybody.

Rafaela de Vitoria
Chief Investor Relations Officer

So before we start, we’d like to talk to our guests a little bit about their background. So tell us about how you come to Inter — it’s been 4 years and a little bit of your experience before that.

Andrea Nocciolini

It’s been a long journey. It’s been 25 years already of experience. I started in the sales department, and then I went to a communication agency and then managing iconic brands in Brazil. First, the sales life is very dynamic. So it’s running crazy, running after targets, monthly targets, daily targets and celebrating every closed deal.

Then at your communication agency, I worked at DM9 DDB, managing big brands also and having the strategic priorities for the clients in the creative campaigns, very interesting also. And then we say I went to the other side of the counter and then managing big brands in Brazil. So first at Whirlpool Corporation, which is a multinational, one of the largest in home