Are you a Lego Adult? No guilt implied — we hear you, whether you enjoy building Death Stars, Starship Enterprises or even just the occasional flower bouquet. But you may be surprised to hear that the Lego Group is set to host its very first press conference at CES 2026. Exactly what it plans to unveil is still under wraps, however. The iconic toy brick maker has offered no clues about what’s on the agenda, leaving speculation wide open, from new video games to Formula 1 race cars.
Here’s how you can watch Lego’s presentation at CES, along with what we think the company could reveal.
How to watch The Lego Group’s CES 2026 press conference
The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven’t yet provided the details, we expect that the press conference will be available as a livestream. Once the details are confirmed, we’ll update this post to confirm them. But if a livestream isn’t immediately available, the Engadget team will be liveblogging the Lego presser and posting timely details.
What to expect
Thus far, Lego hasn’t shared any public info about its CES plans, so we’re largely in the dark as to what to expect. At CES 2025, for instance, the toy production giant partnered with Sony to announce the animated Lego Horizon Adventures online game. As such, Lego may spend some time talking up its new 2026 game, Lego Batman: Legacy of the Dark Knight. The company may also give some stage time to its Lego Group F1 Academy racing car, though that too would be more about brand building than consumer products.
And given Lego’s focus on the environment, the company may discuss its efforts to reach its 2032 ecological goals, including making its Lego bricks more sustainable and reducing carbon emissions by 37%.
While there are plenty of new Lego sets for 2026, however, this is CES, not Toy Fair. So we’re assuming that the company will be showcasing something that’s more tech-centric. Stay tuned.
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