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How Jagermeister Became America’s Number One Imported Liqueur

May 24, 2023
in Trade Tube
Reading Time: 1 min read
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Jagermeister, which translates to “master hunter,” is the number one selling imported liqueur in the United States and one of the top shot brands in the world – especially during Oktoberfest. That said, Jagermeister is more than a shot brand – it can be used in specialty cocktails too. Willy Shine, Brand Meister for Jagermeister, stopped by TheStreet to mix a specialty cocktail and explain how the brand is trying to educate people about the different types of classic cocktails one can make using Jagermeister.

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