The holiday season always sees a spike in giving, not just to family and friends but to causes and charities as well. So what about those who have the most to give?
We took a look at how the super rich give away their wealth. The latest research by UBS says that more than 9 out of 10 millionaires either donate money or volunteer their time.
Research suggests that the baby boomer generation gives mainly from a sense of duty. And generally to traditional institutions or organizations.
The younger crowd are increasingly passionate and specific about the causes they support. They also seem to gravitate towards more practical and personal causes.
But only about 1 in 5 wealthy donors think they’re actually making a difference.
Charitable giving is becoming less anonymous. The tech generation are using their philanthropic projects to build their brand and the baby boomers are getting more spontaneous.
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