Apple’s (AAPL) worldwide developer conference kicks off on Monday in San Francisco, but analyst aren’t expecting many surprises from the tech giant. With no new hardware devices forecast, the star of the show is set to be software. Rumors are swirling about the newly designed IOS 9 software for iPhone and iPad devices, as well as a revamped OS X operating system for Mac. It’s likely we’ll also be told more about Apple’s move into on demand music and radio streaming. ‘I think the real feature excitement is going to be whatever they announce about what was formerly Beats Music, is going to be’ predicts Manhattan Venture Partners Chief Economist, Max Wolff. ‘Especially if they push video into that or some video product native, especially because we’ve just seen Spotify go into the video realm so it kind of ups the pressure on Apple’ Wolff added. The Apple Watch is expected to be rolled out in stores within the next few weeks and there’s already talk of a new software update. ‘I think we’re also going to get an indication of how the watch is doing. As far as we can tell the watch seems to be doing a lot better than most folks, myself included, forecast so I think it’s pretty much going to trade strong to this news, across the confidence.’ Wolff told TheStreet in the run up to the conference. The Apple Keynote begins on Monday at 10am Pacific time, 1pm Eastern.
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