It was another record-setting event for the e-commerce giant.
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CAROLINE WOODS: Amazon’s extended Prime Day promo paid off—big time. The four-day shopping event broke records – with online spending that blew past even Black Friday levels.
The event doubled in length this year—from two days to four—and with deep discounts on millions of items, customers saved billions – while spending big.
According to Adobe Analytics, U.S. consumers shelled out $24.1 billion online between Tuesday and Friday—a 30% spike from last year—and more than twice what retailers pulled in on Black Friday 2024.
Mobile shopping led the way, accounting for over 53% of purchases and driving $12.8 billion in spend.
And what were shoppers snapping up? Adobe says sales of kids’ apparel jumped 250%, while home security gear soared 185%. Big-ticket items were popular too—fridges, washers, dryers, TVs, power tools, and computers all saw triple-digit gains.
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